I attended a Rapid Time Network* (@rapidTimeNetworks) event at Buzz Cafe the other Friday in Vancouver and my friend George Moen (@georgemoen) gave me another zinger to contemplate – hyperlocal tweeting!

George and I go a way back from Sandwich Tree, through President of Blenz Coffe chain and now Founder of Rapid Time Networks with Mark Wright. My brother Dave did some of Blenz Coffee’s original coffee designs. Lately we have been Twitter and networking friends. We both know our way around Twitter. I had 160,000 Twitter followers Read the rest of this entry

I was pondering the different ways you can manage the promotion of your product, service and website. (in bold below). I’m a guerrilla marketer so pardon me if most of them are free if you have some skill at all in CRM and have someone help you install a template at least for your blog.

Start off with a marketing plan, a guide to your focus and direction needs to be in place. When you develop your marketing plan you will have identified a couple of things necessary to have a successful operation. The obvious, a dynamic business name, a business card, snappy logo and a market niche can all be drawn into a compelling identity with a focused brand.

So how does a guerrilla develop a marketing plan? Read the rest of this entry

• Set Goals for your Social Media marketing
• Know who you want to target and understand them
• Actively engage people every day in a two way conversation on Twitter for 10 minutes
• Join a social media site once a week and develop it completely
• Follow stats programs to know where you are, Klout, Dashboard on Blog, etc
• Monitor what is being said about you and your business on Google Alerts
• Check email several times a day on SmartPhone
• Answer Email ASAP
• Pay for one professional photo for all of your Social media and keep it current Read the rest of this entry

150,000+ Twitter Followers, an influence rate of 70%, number 2 Social media networker in Vancouver,  hundreds of LinkedIn and hundreds more of Facebook followers reaching 18 million people daily.  Just numbers?  Sort of, but they are MY social media numbers.

In the beginning I got caught up in the trend like everyone. Wow, what a great way to sell people things on the internet. What if I didn’t want to sell anything but wanted to engage people in dialogue, sometimes funny, sometimes irreverent but always heartfelt?

As my numbers grew an interesting thing happened, masses of people started coming to my blog and actually read it. Then something else happened, people started hiring for my expertise. Read the rest of this entry

I’ve had a business website since 1993 yet today I struggle with the idea that I need to upgrade my tired old website to a Web. 2.0 blog.  I’d say most businesses are switching their corporate website to more of a social networking site utilizing a blog format. WordPress (the number 1 blog open source software) seems to be the choice for most or typical social media software. Fortune Magazine says that 16% of the Fortune 500 has a corporate blog.  Read the rest of this entry