Have you ever wondered if there was some reason behind a business pricing a product or service? May books have been written about it and  economists say there’s a science behind it. Here’s the top 15 pricing strategies:

1. Penetration Pricing  – Low Price/High Volume, e.g. Walmart
2. Market Skimming – High Price/ Low Volume, e.g. Tiffany’s
3. Cost-Plus Pricing  – Cost plus Mark-up, e.g. retail
4. Target Pricing – Target level of Profit, e.g. restaurants at 35% Read the rest of this entry

Pricing your products or service is a strategic tool, even a weapon in a good marketer’s hand. Pricing will make or break your business in a heartbeat. Imagine not knowing your costs and selling a large inventory of product 3 times cheaper than the total cost of selling them- ouch! You’d be out of business on your first big sale.

There are few things you need to take care of as part of your Strategic Marketing plan. Read the rest of this entry

So you need a web guru and don’t know what to do about finding one. Where does one start? Do you get your buddy who makes those flashing webpages we all made in the 1990′s to do it because it’s free?

The first thing you need to do is to figure out your needs. Do you need a creative guy who can make a marvelous looking professional site or do you need the computer nerd who makes incredibly competent websites that are functional but probably lack the creativity. Read the rest of this entry