1. The Opportunity to be your own boss ( http://beyourownboss.org)
2. To get out of your dead-end job
3. To be able to work 24/7 on something you love
4. To get away from that boss that sucks the joy out of your life
5. To control your own destiny, wow, isn’t that a big one?
6. To work with people you like Read the rest of this entry
FLASH- a Young man, a hero, standing up for someone on a bus was brutally murdered, the alleged perpetrator was described as black, 6’2”, with curly black hair, hardly a great description. One man, a father of 2 young children, was immediately identified as the ‘murderer’ and people threatened him on Facebook then suggested others should ‘viral’ this guy’s face and stats. He lost his job, threatened with death and vilified.
The problem? – The police immediately ruled him out as a suspect. He was playing cards miles away with friends.
The point? In a heartbeat this innocent man’s reputation and life was destroyed by social media vigilantes. Once something about you hits the web it is impossible to retrieve it and delete that which has been said to the world. Yikes!
I was thinking about the problems newcomers to Canada face when trying to setup a business. In past articles I’ve talked about cultural differences, support groups and finding a business you can relate to probably from past experience or skills you’ve learned in your home country.
I think it is important to discuss the planning of your business, the strategies defining your market and the method in which you will approach the necessary steps in setting up your new business as an entrepreneur.
The Business Plan is your guide, your friend and sometimes your nemesis but Read the rest of this entry
I was pondering the different ways you can manage the promotion of your product, service and website. (in bold below). I’m a guerrilla marketer so pardon me if most of them are free if you have some skill at all in CRM and have someone help you install a template at least for your blog.
Start off with a marketing plan, a guide to your focus and direction needs to be in place. When you develop your marketing plan you will have identified a couple of things necessary to have a successful operation. The obvious, a dynamic business name, a business card, snappy logo and a market niche can all be drawn into a compelling identity with a focused brand.
So how does a guerrilla develop a marketing plan? Read the rest of this entry
It is daunting to setup a new business from scratch. I thought I’d fire off a few items that I give my clients to account for in the strategic planning of their new start-up. Some may seem logical but many are often overlooked.
First Steps
