Do you feel the world is moving too fast? Do you think your day is already at the bursting point? Do you have no idea how to maintain let alone implement the social media people tell you that you need?

You can take workshops about social media, you can get your junior assistant to ‘tweet’ for you or you can spend weeks or months learning about Social Media Marketing (SMM). Don’t forget the hours a day to tweet yourself. The reality is that if you are not engaging your customers with social media now your ship has left for rough seas.

Let us do the implementation and the work for you. Read the rest of this entry

I was pondering the different ways you can manage the promotion of your product, service and website. (in bold below). I’m a guerrilla marketer so pardon me if most of them are free if you have some skill at all in CRM and have someone help you install a template at least for your blog.

Start off with a marketing plan, a guide to your focus and direction needs to be in place. When you develop your marketing plan you will have identified a couple of things necessary to have a successful operation. The obvious, a dynamic business name, a business card, snappy logo and a market niche can all be drawn into a compelling identity with a focused brand.

So how does a guerrilla develop a marketing plan? Read the rest of this entry

It is daunting to setup a new business from scratch. I thought I’d fire off a few items that I give my clients to account for in the strategic planning of their new start-up. Some may seem logical but many are often overlooked.

First Steps

• Choose a really, really good name for your business
• Do a name search of your new sole proprietorship or corporation (in BC its around $40)
• Once you’ve searched your business name, Register it (around $40)
• If you have a partnership, incorporate and setup shares for each partner Read the rest of this entry

• Set Goals for your Social Media marketing
• Know who you want to target and understand them
• Actively engage people every day in a two way conversation on Twitter for 10 minutes
• Join a social media site once a week and develop it completely
• Follow stats programs to know where you are, Klout, Dashboard on Blog, etc
• Monitor what is being said about you and your business on Google Alerts
• Check email several times a day on SmartPhone
• Answer Email ASAP
• Pay for one professional photo for all of your Social media and keep it current Read the rest of this entry

150,000+ Twitter Followers, an influence rate of 70%, number 2 Social media networker in Vancouver,  hundreds of LinkedIn and hundreds more of Facebook followers reaching 18 million people daily.  Just numbers?  Sort of, but they are MY social media numbers.

In the beginning I got caught up in the trend like everyone. Wow, what a great way to sell people things on the internet. What if I didn’t want to sell anything but wanted to engage people in dialogue, sometimes funny, sometimes irreverent but always heartfelt?

As my numbers grew an interesting thing happened, masses of people started coming to my blog and actually read it. Then something else happened, people started hiring for my expertise. Read the rest of this entry