You’re a new Entrepreneur and you have gone to school, or not; have a business plan, or not: have money for your venture, or not. However, you have initiated your start-up.

You can have all your marketing research, business skills under your belt, money for your startup, maybe even a partner who provides synergy to your skills and talents. But there’s a problem. It’s nagging, stronger than anything you’ve ever experienced in your old employment scenario and it is, unfortunately, debilitating.  It is DOUBT! Read the rest of this entry

Effective business networking is the linking together of individuals who, through relationship building, become walking, talking advertisements for one another. If you don’t have anything in common with the person you are talking to you may know someone in your circle who does.
1. The best networking happens when you meet another entrepreneur and think is there anyone I know to whom I can introduce this person?. I think it’s the karma principal. Don’t have any preconceptions about trying to sell anything to this person but how you can help them using your connections. It will come back to you in spades. Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others. Read the rest of this entry

I’ve had a business website since 1993 yet today I struggle with the idea that I need to upgrade my tired old website to a Web. 2.0 blog.  I’d say most businesses are switching their corporate website to more of a social networking site utilizing a blog format. WordPress (the number 1 blog open source software) seems to be the choice for most or typical social media software. Fortune Magazine says that 16% of the Fortune 500 has a corporate blog.  Read the rest of this entry

I gave a 2 hour speech to a group of people age 45 + about entrepreneurism in New Westminster, a suburb of Vancouver, Friday morning. It was really neat to see people, many younger than me, embarking on a new quest; well mainly a new chapter in their lives.

The group were people not currently working and I was there to give them another option; that of being an entrepreneur. Read the rest of this entry

Relationship Marketing focuses on keeping clients rather than trying to acquire customers like other traditional marketing methods. You’ll get the usual 6 month call from your favorite car dealer asking you if you are ‘satisfied’ with your car and by the way would you like a new one. Keep the customer happy

Transparent Marketing is a strategy used to personalize the content marketed to a customer by engaging them in Web 2.0 social media technologies such as blogs, live chat and product ratings. Read the rest of this entry